Logo
The 2026 Population Census logo features a ring shape that symbolises a continuous, year-round nature of the new mode of census operation. The upward orientation of the ring conveys the idea of progress and forward momentum, highlighting the Population Census’s contributions to societal betterment. By including people of all ages, the logo reflects the diversity of data captured, underscoring the Census’s commitment to understanding and serving the community as a whole.
Slogans
2026 Census: New Approach for Better Planning and Development
The first slogan emphasises the re-engineered design of the 2026 Population Census, which adopts a new approach to the collection of data that can be turned into useful statistics for serving a wide range of purposes, notably facilitating the planning and development of Hong Kong’s future.
Online Census: Simple, Convenient and Secure
The second slogan aims to encourage households to participate in the 2026 Population Census by completing online questionnaires using desktop computers or mobile devices (including tablets and smartphones), which is a simple, convenient and secure means to provide data.
Verify Census Officers’ Identity Before Survey
The third slogan focuses on the importance of verifying the identity of census officers before providing any survey data, protecting the public from falling victim to scams.
Mascots
Meet Paul and Charlotte, the mascots for the 2026 Population Census. Their Cantonese names are “Ah Po” and “Ah Cha”, which together sound similar to "census" in Cantonese (“Po Cha”). Their faces are designed to resemble dialogue boxes, conveying the message that “statistical data can speak”.
Paul is a calm and knowledgeable data user. Equipped with smart glasses, he possesses strong capability of analysing and using statistics to meet different needs. With a flick of his magic hands, he can project the findings in statistical charts in the air for sharing with others.
Charlotte is a cheerful and energetic census officer who is full of curiosity. She is passionate about gathering data for population census using her tablet. She also works on the telephone hotline, answering enquiries from the public. Above all, she is committed to keeping all survey data secure and confidential.
Together, Paul and Charlotte are dedicated to participating in the 2026 Population Census, gathering data from the public and presenting statistics objectively to better understand the demographic and social situation of Hong Kong.